Small Business Marketing Strategies That Work
A lot of people come to us hoping there’s a silver bullet when it comes to marketing. They always think there’s one simple trick that will solve all their problems.
If only it were that simple! Unfortunately, fantastic marketing requires an enormous effort, with a lot of different channels. To prove that to you today, we’re reeling off a staggering fifteen different marketing strategies. And we could write an entire ebook on each one.
With that in mind, we should probably dive straight into it!
1. Create a brand identity
The biggest marketing giants are instantly recognisable. One glance at their logo or colour scheme, and you know everything about them. Take Red Bull, for example. That iconic symbol and the purple, red, and yellow colour palette is synonymous with action and adventure. What’s yours?
2. Use great copy
A lot of marketers leave copy to the last minute. It’s just words, right? Wrong. Copy is the most important factor in getting people to buy from you. Good copy connects with your target audience. It captures their attention and persuades them to buy from you. Good copy also helps define your brand.
3. Think about your web design
Good web design is more than just a pretty website. It’s about functionality, user experience, and branding. The best web designers know exactly how to lead customers to your sales page. They put everything in exactly the right place and use intricate secrets to boost sales.
4. Create wonderful content
Content has quickly become a vital element of digital marketing. It helps you connect with your customers and offer them some value before they buy. Most importantly, great content gets shared all over the web. Create a viral video, or compelling blog post, and everyone is suddenly talking about you.
5. … with amazing headlines
Online marketing is all about getting as much traffic to your site as possible. You can do that with intriguing, compelling headlines. It’s almost as important as the content itself. Capture attention. Shock, awe, and intrigue your readers. Make them click on your links!
6. Never distract from the sale
As entrepreneurs, we’re keen to tell our customers everything. Avoid this urge at all costs! Online, less is always more. Choose ONE ultimate sales goal, and make sure everything leads to it. Take out any clutter and distractions. The sale is all that matters.
7. Create a sales funnel
Now that you have just one key sales goal, you need to lead people to it. We call this process ‘funneling’. Thousands of potential customers go in the top of the funnel, and you slowly lead them towards the final goal. Make sure you offer incentives and content along the way.
8. Get a ‘lead magnet’
A lead magnet is something you give to your visitors in exchange for an email address. It could be an eBook or access to a video tutorial. Use your imagination here, but always capture their email address.
9. Powerful call-to-action
Your call-to-action is the final part of the sales funnel. It’s the ‘buy now’ button on your site. Make sure it’s compelling! Test the wording, colour, and placement on your site until it’s perfect.
10. Build a social following
Facebook, Twitter, and Instagram drive thousands of customers to your website. Use them effectively to grow a community and interact with them. Share content, and watch it grow.
11. Win over Google
You need your website to pop up on the first page of Google. Implement the best SEO tricks by embedding keywords in your copy. Encourage authority links back to your website. Show Google that your website is important and relevant.
12. Don’t forget about the real world
With all this talk of digital marketing, it’s easy to forget about the real world. Flyers, leaflets, business cards and networking are still crucial. Especially for local businesses.
13. Spend money to make money
Marketing requires investment. It’s as simple as that. You need to pay for advertising. You need to pay for a good website, SEO services, content creation, and social media management. Set a budget, and monitor the return on investment.
14. Know your audience
You can’t implement a marketing strategy without a target audience. You need to know who your ideal customer is. Define everything from their age, gender, likes, dislikes, dreams, and ambitions. Figure out who they are, and market directly at them.
15. Never stop analysing
Monitor and measure every aspect of your strategy. Keep adapting and changing to what works.
We could go on! Literally! There is no silver bullet when it comes to advertising.
It is a large web of interconnected strategies. Have we missed any important aspects?