Optimizing websites might seem like a mystery to you right now, but it can be easier than you think. If you want to ensure your site has the best level of SEO, there are some simple things you can do that will help. Remember, the older your site is, the higher it will rank. It tends to take Google a couple of months to verify your site. During that time, you can enhance your SEO techniques so that your page ranks highly. Follow these 20 steps to success.
Step 1: Research your keywords
Before you do anything, you need to ensure you get the right keywords. You should spend some time researching different words before you decide on some. That way, you will know that you can attract the most people in the long run.
Step 2: Use them in a natural way
You need to avoid keyword spamming at all costs. When you write a piece of text, you need to weave the words into it so that it looks natural. If people can tell you’re using keywords, you’re doing it wrong.
Step 3: Enhance your content
Remember, the more you research your content, the better it will be. Don’t just write things for the sake of it. Research your topic and write engaging pieces.
Step 4: Learn about Google Webmaster Tools
Google Webmaster Tools can help you in many ways. If you want to enhance your SEO, you should spend some time learning about these tools. You can find information and video tutorials online.
Step 5: Create appropriate titles
When it comes to your titles, ensure that they are snappy and contain your keywords. Only then, will they rank well on Google.
Step 6: Use Google Analytics
With the Google Analytics tool, you can see what’s working for your site and what isn’t. When you use this tool, it could make a massive difference.
Step 7: Optimize your URLs
The last thing you need is big, clunky URLs. Instead, you need to ensure that you optimize your URLs before you publish anything. That way, you will find that they aid your SEO.
Step 8: Check out your competitors
You should always know what your competitors are doing. That means that you need to understand everything they do when they do it. Check what keywords they use and alter yours so that you’re not in direct competition.
Step 9: Avoid duplicate content
You will find that Google penalizes you when you have more than one piece of the same content. If you have any duplicate content on your site, it could affect your ranking. Use Copyscape to check whether there are any duplicates. If there are, remove them.
Step 10: Use Google+
Are you on Google+ yet? If you have this profile, you can use it to your best advantage. The Google authorship function can give you a byline at the end of each piece.
Step 11: Ensure your page loads fast
How fast does your page load? If you have lots of images and videos that slow your page down, this will hinder your SEO. You need to make sure that you are as careful as possible with this issue.
Step 12: Try link-building techniques
Do you know what link-building is? If you want to make your SEO strong, you might want to use this trick. It is hard to understand the art of linking, but you need to master it. Take a look at some guides online.
Step 13: Ensure the site is responsive
When a site is responsive, it means that it will work on many different platforms. These days, people tend to view sites on many different platforms. From tablets to smartphones, you need to ensure your site works well.
Step 14: Optimize your images
Many people don’t bother to optimize their images, but it is important that you do so. Imagery can slow your site down more than you know. When you take charge of this issue, it can make a big difference.
Step 15: Check your error messages
If you have loads of error messages on your site, you need to check why that is. This issue can cause you loads of problems unless you sort it out. The sooner you deal with the problem, the better it will be for you.
Step 16: Use Bing Webmaster Tools
Bing Webmaster Tools can help you to analyze your data with ease. If you want to ensure that your SEO works well, you ought to try these tools for yourself. You can find the site on Google.
Step 17: Remember, length is crucial
When you write content for your site, you need to consider its length. These days, it’s all about quality over quantity. Writing a long piece with no information is an issue. Instead, you need to ensure that you research each piece well and write a concise post.
Step 18: Look at your header tags
Your header tags are worth checking out when it comes to SEO. That is to say that you need to make sure that you optimize them as soon as possible. Pay attention to the keyword distribution and you should be fine.
Step 19: Look at PageSpeed Insights
If you find that your page is running slow, you might want to check out PageSpeed Insights. This tool will help you along the way and ensure that your site is as fast as it can be. It will also give you helpful suggestions so that you know how to enhance your page.
Step 20: Use niche websites
If you want to list your site somewhere, look for niche listing sites as they will be a massive help. Once you have a link on these pages, it will help your SEO no end. Many of these sites let you post your listing for free, which is a massive bonus.
These steps should help you when it comes to optimizing your page. Once you have followed this guide, you will see that your ranking skyrockets.