Digital marketing is a phenomenal force for small, local businesses. It has allowed bedroom entrepreneurs to create multi-billion dollar companies. It has allowed local companies to put themselves on the map and reach out to their community. In the past, you’d have to rely on enormous marketing budgets to reach TV, radio and magazines. Advertising and PR were the heart of traditional marketing, and it was out of reach for
Did you know that Facebook has 1.23 billion (billion!) active users? That’s a lot of potential customers out there waiting for you. A lot of marketers initially dismissed social media. They thought it would slowly die out and fade away. Well, those people are certainly eating their words now! Social media is the single most popular daily activity in America. Online, we use it more than email or even Google.
If you’re a business owner on a budget, you can still make the most of your company. Believe it or not, marketing does not have to be super expensive. In fact, it can be quite cheap when you get it right. If you want to get the word out there, without breaking the bank, you need a few free techniques. Here are some ways to promote your business without spending