Small Business Marketing Strategies That Work A lot of people come to us hoping there’s a silver bullet when it comes to marketing. They always think there’s one simple trick that will solve all their problems. If only it were that simple! Unfortunately, fantastic marketing requires an enormous effort, with a lot of different channels. To prove that to you today, we’re reeling off a staggering fifteen different marketing strategies.
There is no hiding from Facebook or avoiding its ubiquitous presence. Every website has a Facebook ‘like’ button. And more than a billion people are using the platform every day. As a business, you can no longer ignore this type of huge consumer shift. Facebook is an ingrained part of our daily lives. The average US consumer spends 40 minutes a day on the service. That’s an enormous amount of
Starting a new business is thrilling and exciting. You’ve got hundreds of ideas and concepts running around your head. You can’t wait to get started, and show people what you’ve got to offer. The only problem here is that without sensible and strategic planning, your startup will go nowhere. Launching a startup without an effective marketing plan is like shouting into the void. It doesn’t matter how good your product
Digital marketing is a phenomenal force for small, local businesses. It has allowed bedroom entrepreneurs to create multi-billion dollar companies. It has allowed local companies to put themselves on the map and reach out to their community. In the past, you’d have to rely on enormous marketing budgets to reach TV, radio and magazines. Advertising and PR were the heart of traditional marketing, and it was out of reach for
Did you know that Facebook has 1.23 billion (billion!) active users? That’s a lot of potential customers out there waiting for you. A lot of marketers initially dismissed social media. They thought it would slowly die out and fade away. Well, those people are certainly eating their words now! Social media is the single most popular daily activity in America. Online, we use it more than email or even Google.
If you’re a business owner on a budget, you can still make the most of your company. Believe it or not, marketing does not have to be super expensive. In fact, it can be quite cheap when you get it right. If you want to get the word out there, without breaking the bank, you need a few free techniques. Here are some ways to promote your business without spending