Back in 2017, Facebook, Skype and YouTube all introduced the “story” formula of social media. In a short span of time, these small pieces of content have become a sensation with social media users. Even though the name “stories” may seem deceptive, as these stories have less written content and their primary part is about visual elements, like photos, videos and stickers than text-based stories.
Social media stories are now one of the most popular features of social media marketing so that other sites are also adding their own story-based feature. There is one distinct aspect of these stories that they fall into the ephemeral content format. Such contents have a lifetime of 24 hours. After twenty-four hours of posting, the story automatically gets deleted. This makes them more definite than regular status updates.
Importance Of Social Media Stories For Business
Social media stories can be used as a marketing tool to expand your customer base and market segment. They can add more value than you might first consider for your business marketing strategy. It is not only quick and noticeable, but it provides a better-optimized stream of marketing content. As today every business not only need to optimize the technical side of their SEO but also look to get enhanced traffic on their site.
If you intend to use social media stories for marketing your business, you can use that for small daily updates. If you have any announcement to make or update regarding your business, you can use this storytelling mode. It can also be used for updates which you want to delete later, lie Friday sale, or Wednesday special promotion, as these posts will disappear by themselves in 24 hours.
Let’s review some of the essential benefits of social media stories to market your business.
Increased brand awareness
The rising trend of social media stories can become a dominant mode to increase brand awareness for your business. Particularly in a competitive market, having increased brand awareness can give you a remarkable edge over competitors. These stories can be set up to perform as a mode of content apart from the regular feed. Thus users can engage with others and post more regularly to bring more awareness to their connections.
“The primary idea behind the social media stories suits the trendy lifestyle and user’s habit of sharing the news feed with others,” a piece of advice by Peter Mayhew, head of research department at King Essay. With this approach, brand awareness is enhanced; so that number of social media users gets to know about your brand and services.
Quick visual review
As social media stories are ephemeral content, therefore they are short-lived. The visuals, including pictures and videos in every story, are time-bound. When a user, views the Instagram story, the pictures will only show for a couple of seconds each and time limit of videos is 20 seconds only. The purpose of time limitation is that viewers do not get overwhelmed by immense content and can enjoy the stories in a light and relaxed mode.
As there is no limit of photos or videos, you can post more visuals regarding your business as it will be cycled through quickly. For instance, if you have launched a new product, you can share pictures and videos of launch promotion to your audience members in the format of a story. This allows them to view your story sequence without scrolling on your feed and filter by a mixed assortment of posts.
Like any business, you also look for modes of marketing with the highest benefits and lowest expenditure. Social media stories can be a clever strategy for marketing your startup on a tight budget. Let’s take an example of Instagram advertising, which is highly effective but costs money also. Contrary to that, Instagram stories do not require that much to be produced and give significant exposure to your business.
Social media stories can be used as a source of real and rough content; hence, there is no requirement for high-end editing and quality. You can share all your raw photos and unedited videos like stories as the purpose is to share behind the scene experiences for users. This approach of openness can inspire and create a strong bond with the followers.
Enhanced post quantity
Social media stories can be helpful for your business to put more content for your target audience by using pictures and videos. It will provide your seamless connection with your followers, which intensifies the opportunities for reaching a broad customer base. As the stories do not remain for very long, this provides you space to continually share more photos and videos for your followers without overburdening your profile or news feed.
These stories are considered as a different channel from your profile or feed. They refrain all irrelevant content out of your profile, thus keeping the users undistracted in your profile. The best part is your story appears at your follower’s newsfeed, which makes it more visible to attract increased traffic to your profile.
Tips To Leverage Social Media Stories For Your Business
To get a better outcome of your social media stories campaign, here are some useful tips whether you intend to create them for Instagram, Facebook, Snapchat, etc.
Use multiple platforms
As stories tend to be quite similar from social media on every network, it provides you luxury for sharing your story across multiple platforms. Such as, if you have created a story for Snapchat, you can cross-post it on Instagram and vice versa. Facebook also allows built-in story sharing from Instagram; thus, cross-posting becomes easy and quick.
Emphasize on Instagram
Instagram stories were launched in 2016, and by June 2018, there were 400 million daily active Instagram story users. That is a remarkable statistic which shows the enhanced growth of this platform.
Brands looking to enhance their sales are approaching Instagram as a better sales model. The way Instagram stories are created and integrated with e-commerce into social platform makes it a superior choice for brands. They also have an advanced set of tools to create stories; many of them are built-in tools. As Instagram stories are leading the game, thus you must emphasize on this platform,then approach others.
Story highlights for extensibility
Even though stories are ephemeral and will last only for 24 hours, you can create story highlights to feature various stories for longer. Story highlights remain on your profile as long as you want, which provides you with a lot of extensibility.
You can use this feature imperatively by not clogging your profile with multiple highlighted stories. Keep only the most effective ones hence make them count for sharing the best content.
Stories to connect with followers
The purpose of social media stories is not passing on information, but to interact and connect with your followers. There are various ways for this approach, such as by sharing more exciting and engaging content. Stories must be helping, entertaining, providing solutions, answering queries, letting followers see behind the scenes, and make them feel bonded with your business.
Social media stories can become a useful tool to get closer to your followers and listen to what they say and what they feel. If you get successful in wakening their sentiment and making them feel cared and heard, they will become lifelong loyal customers of your business.